How about some transparency. What am I doing here? Content marketing!
I found the term content marketing eight months ago, and realized that it is what I am all about and have been for the past eight years through my studies, community organizing, and work. Learning about it within a new framework of “content marketing” has brought several added layers of efficacy to my efforts.
As far as viral marketing goes, having high quality content on your website and social media outlets are amazingly effective tactics. High quality content keeps users engaged with your social media and on your website leading to a range of benefits from boosted search engine results to brand loyalty.
High quality content marketing keeps your clientele and customer base empowered and zealous about your brand. Your content is what distinguishes you from your competition.
My favorite part about content marketing is that you are able to provide real value to your audiences, and in exchange for this value, you make money.
Content marketing is basically journalism, but with the goal of trying to sell you something. A professional journalist friend once told me all journalist outlets are just advertising agencies, and it all clicked, he was right! As an intern doing sales for a multimedia marketing agency, our biggest competition was newspapers. The newspapers had in-house graphic designers and sales people who could run a real hustle selling people ads. [Read More…]