The most common strategy for marketing I see is imitation of other campaigns tactics on a trial and error basis. When the tactic works they keep at it, and this is how marketing works for many businesses: a haphazard assortment and sequence of tactics inspired by others with no strategic flow.
When you deliver amazing products you can get far enough, but when the competition gets tough, or you desire to expand your customer base, you will need to be able to rise above. In order to grow tall, you are going to need deep foundations.
I follow a combination of methods with my work. Everything I do is planned out, yet at the same time when I get in the heat of a campaign, I really am flying by the seat of my pants. Still, every spur of the moment marketing tactic is performed in strategic coordination with my greater plans. [Read More…]