• Brand Foundations for Guiding Strategy

    The most common strategy for marketing I see is imitation of other campaigns tactics on a trial and error basis. When the tactic works they keep at it, and this is how marketing works for many businesses: a haphazard assortment and sequence of tactics inspired by others with no strategic flow.

    When you deliver amazing products you can get far enough, but when the competition gets tough, or you desire to expand your customer base, you will need to be able to rise above. In order to grow tall, you are going to need deep foundations.

    I follow a combination of methods with my work. Everything I do is planned out, yet at the same time when I get in the heat of a campaign, I really am flying by the seat of my pants. Still, every spur of the moment marketing tactic is performed in strategic coordination with my greater plans. [Read More…]

  • Paintball and entrepreneurship

    I have not posted on this website for a while. This website in a sense, felt like a test run. For the past two years I have been living with my parents attending family issues and working a part time custodial job that allowed me to listen to marketing youtube lectures.  I absorbed many new marketing ideas and techniques and I put them into practice here on this website.

    Now I am trying to start fresh and clean, not experiment, but just do it right, with my new paintball team, Muddy Bloody. I want to really own who I am as a person with this, and channel some artful soul energy into this project, and eat my own dog food with marketing advice, I’ve given out plenty, now it’s time to put it to use. 

    [Read More…]

  • Content Marketing

    How about some transparency. What am I doing here? Content marketing!

    I found the term content marketing eight months ago, and realized that it is what I am all about and have been for the past eight years through my studies, community organizing, and work. Learning about it within a new framework of “content marketing” has brought several added layers of efficacy to my efforts.

    As far as viral marketing goes, having high quality content on your website and social media outlets are amazingly effective tactics. High quality content keeps users engaged with your social media and on your website leading to a range of benefits from boosted search engine results to brand loyalty.

    High quality content marketing keeps your clientele and customer base empowered and zealous about your brand. Your content is what distinguishes you from your competition.

    My favorite part about content marketing is that you are able to provide real value to your audiences, and in exchange for this value, you make money.

    Content marketing is basically journalism, but with the goal of trying to sell you something. A professional journalist friend once told me all journalist outlets are just advertising agencies, and it all clicked, he was right! As an intern doing sales for a multimedia marketing agency, our biggest competition was newspapers. The newspapers had in-house graphic designers and sales people who could run a real hustle selling people ads. [Read More…]

  • Blindfire Media Guide to Facebook Groups and Instagram

    Martins Guides:

    instagram
    How to build an Instagram:
    -the main issue with Instagram is that generating interest and gaining exposure is difficult due to the way the app is structured. People only see content that is either already popular or something they already liked
    -to make yourself known you have to go to them, using the search feature search hashtags (#) that relate to what you are doing (ie #skateboarding) the more broad the subject the better. By liking photos with that hashtag you get people to notice you, commenting on peoples pages also helps. Tagging your photos using the same hashtags will also make it easier for people to find you.
    -when finding photos don’t be afraid to go on a spree, every 100 or so photos you like will likely draw only around 2 or 3 people to follow your page. It’s more effective to seek out users doing it in their spare time (300 followers or less) than to try and get a bigger persona or page to follow you back.
    -know your audience. Some people will connect more with a loose, causally worded caption while others might be more impressed or intrigued by a more professionally worded caption [Read More…]

  • Player Profile: Martin Lopez of Blindfire Media

    martin lopez blindfire media
    When and how did you first get introduced to paintball? When did you get hooked?

    I was first shown paintball by my friend. At the time I didn’t think much of it. Honestly I didn’t even care, I was around age 11.
    My friend first showed it to me because he thought the markers looked cool. I remember I was at his house and he pulled up a chair and sat me down at his computer showing off different markers he liked. I remember him mentioning the Empire Axe a lot in particular. He liked it because it both looked like an actual axe and because it had an “edgy” name (pun intended.)

    We sat there and I was bored outta my mind. Now a few years later all I do in my spare time is drool over paintball markers I can’t buy. Bit ironic isn’t it?

    I didn’t go to the field and actually play until I was 12, it was for a birthday party a friend was having at SC Village.

    The first game I was absolutely terrified, I sat in the back and did nothing but cower, but the rush of adrenaline I would come to cherish and chase for years to come was there, even in those first few moments. The second round I played again, not much changed except one thing. I got caught behind the same bunker as a pump player.

    The pump player seemed so calm, collected, and focused. It was incredible watching him, to this day I never got his name and I only remember him for the odd contraption he used that I later came to know as a stock class Carter.

    I got the courage to stand up and fire back and that’s when I was truly hooked. I gained so much respect for pump players from the very beginning and I think that’s most of the reason I started to play pump myself, I wanted to be that guy I saw.

    [Read More…]